# C Wire - AI-Powered Advertising Technology Platform

## About C Wire
C Wire is a Swiss advertising technology company specializing in AI-powered, privacy-first digital advertising solutions. Founded with headquarters in Zurich, Switzerland, C Wire provides cookieless advertising technology that helps brands reach their target audiences without relying on third-party cookies or personal data tracking.

## Core Products

### MatchPersona - AI Persona Planning Agent
MatchPersona is C Wire's agentic AI system that generates detailed audience personas from campaign briefs. Using advanced language models, it creates comprehensive persona profiles including demographics, psychographics, media consumption habits, and behavioral patterns. These personas are then matched to contextual signals for precise targeting.

- Generates 6 detailed personas per campaign
- No PII or tracking required
- Works across all channels and devices
- Real-time persona refinement

### Contextual Activation (Signals & Context Engine)
C Wire's proprietary contextual targeting technology analyzes page content in real-time to understand context without tracking users. The system uses:

- Natural Language Processing (NLP) for content analysis
- Vector embeddings for semantic understanding
- 200+ contextual signals including sentiment, topics, and brand safety
- GARM-compliant brand safety categorization

### Creative Studio - Premium Ad Formats
C Wire offers high-impact, premium advertising formats designed for attention and engagement:

- Flip Ads - Interactive reveal animations
- Parallax Formats - Depth and motion effects
- Video Showcase - Premium video placements
- Understitial - Non-intrusive in-content ads
- Sidebar Takeover - High-visibility side placements
- Header/Footer Banners - Standard premium placements

### OutcomeBidder - Performance Optimization
AI-powered bidding technology that optimizes campaigns for business outcomes rather than just impressions or clicks.

## Key Differentiators

1. **Cookieless by Design**: All targeting works without third-party cookies, personal identifiers, or fingerprinting
2. **Privacy-First**: GDPR and CCPA compliant by architecture, not just policy
3. **Swiss Quality**: Based in Switzerland with strong data protection standards
4. **Agentic AI**: Uses autonomous AI agents for campaign planning and optimization
5. **Premium Publisher Network**: Direct relationships with quality publishers across Europe

## Industries Served
- Automotive & Mobility
- Finance & Insurance
- Pharma & Healthcare
- Luxury & Lifestyle
- Retail & FMCG
- Telecommunications
- Travel & Hospitality
- Wellness & Leisure
- Public Sector

## Target Audiences

### For Advertisers
- Brand marketers seeking privacy-compliant targeting
- Performance marketers needing measurable outcomes
- Agencies managing multi-channel campaigns
- Brands in regulated industries (pharma, finance)

### For Publishers
- Premium publishers seeking higher CPMs
- Media companies with quality content
- News and editorial publishers

## Company Information
- **Company Name**: C Wire AG
- **Headquarters**: Zurich, Switzerland
- **Website**: https://cwireag.org
- **Industry**: Advertising Technology (AdTech)
- **Specialization**: AI, Contextual Advertising, Privacy-First Marketing

## Key Pages
- Homepage: https://cwireag.org
- MatchPersona: https://cwireag.org/matchpersona
- Ad Formats: https://cwireag.org/ad-formats
- For Advertisers: https://cwireag.org/advertisers
- For Publishers: https://cwireag.org/publishers
- Success Stories: https://cwireag.org/success-stories
- About Us: https://cwireag.org/about
- Contact: https://cwireag.org/contact
- Blog: https://cwireag.org/blog
- Careers: https://cwireag.org/careers

## Contact
For business inquiries: https://cwireag.org/contact
For careers: https://cwireag.org/careers

## Social Links
- LinkedIn: https://linkedin.com/company/cwire
- Twitter/X: https://twitter.com/cwire_ads

## Supported Languages
- English (primary): https://cwireag.org
- German: https://cwireag.org/de/
- French: https://cwireag.org/fr/
- Italian: https://cwireag.org/it/

## Technical Implementation
- Framework: React with TypeScript
- Rendering: Static Site Generation (SSG) for SEO
- Analytics: Google Analytics 4 with Consent Mode v2
- Privacy: GDPR/CCPA compliant, no third-party cookies

## AI Integration Notes
- MatchPersona uses advanced LLMs for persona generation
- Contextual targeting uses vector embeddings and NLP
- All AI operations are privacy-preserving (no user data training)

---
This file is designed for AI assistants and language models to understand C Wire's products and services.
Last updated: 2026-01-03